AI Search & SEO
Articles on AI-powered search results, SEO implications of AI Overviews, and optimization strategies for featured snippets in the era of generative search.
Who Should Own the Product Feed? Why SEO Must Partner With Paid in the AI Era
As Google’s AI search and agentic commerce reshape visibility, the product feed has evolved from a PPC-specific channel to a critical SEO asset—requiring shared ownership between marketing teams.
SEO Isn’t Dead—It’s the Foundation AI Search Depends On
The rise of GEO and AEO doesn’t replace SEO. It reveals how deeply AI search depends on solid technical infrastructure, entity signals, and information architecture.
Decoding Generative Search: How Query Fan-Out Software Tracks Brand Visibility in AI Engines
A comprehensive guide exploring how AI search engines expand queries through fan-out, how marketers can track their brand's citations across platforms like ChatGPT and Google AI Overviews using software like BrightEdge, seoClarity, and Yext Scout, and key optimization metrics.
Structuring Proprietary Assets for AI Citations
Original data is the ultimate competitive advantage for search visibility. Discover how content structure and semantic clarity influence whether LLMs cite your brand in AI search results.
AI Search Adoption Rises as Consumer Trust Declines: What the Data Says About GEO and Brand Visibility
A survey of 1,008 consumers and 150 marketers reveals a paradox: AI-powered search adoption is accelerating, but consumer trust in those results is eroding. The findings expose urgent implications for Generative Engine Optimization (GEO), brand visibility, and content strategy as the search landscape shifts beneath traditional SEO.
ChatGPT’s Dual Citation Realities: Only 25.6% Overlap Between Instant and Thinking Modes
A Semrush and Kevin Indig study reveals ChatGPT’s two reasoning modes cite nearly entirely different sources, reshaping brand visibility strategy across buyer journeys.
Why Advanced Site Architecture Is the New SEO Frontier for AI and Search
Advanced architecture is no longer just technical structure — it determines whether your content can be found, understood, and surfaced by search engines and AI systems. Insights from SMX Now on July 15 highlight how site architecture has become the critical intersection of SEO, AI discoverability, and user experience.
Bruce Clay, the OG SEO Whisperer Who Named the Game and Built Its Foundations
Bruce Clay didn’t just live through SEO’s first thirty years—he helped write the playbook. His passing leaves behind the language of the trade, a structural method still in use on every major site, and a legacy of helping beginners find their voice.