Retail Media Beyond POS
Retail Media Beyond POS
Articles on the expansion of retail media beyond the point of sale, including first-party data strategies, creative ad formats, and in-store digital touchpoints.
retail media beyond posJun 30, 20265 min
Attribution in the Aisle: The Infrastructure Scaling Physical Retail Media
An in-depth look at how retail media networks are expanding off-site and in-store. We explore the role of first-party customer data, clean rooms, digital screen formats, and advanced telemetry like foot-traffic path tracking and geo-matched incrementality testing to justify physical ad spend.