Research notes
Semrush One: Key Features and Verified Facts
Introduction to Semrush One
Semrush One is a unified platform that combines SEO and AI visibility tools, allowing marketers to manage brand presence across traditional search engines (Google) and AI-generated answers from platforms like ChatGPT, Google AI Mode, Gemini, and Perplexity. For a security & compliance analyst, understanding how AI models generate brand content is crucial to identify potential vulnerabilities, such as hallucinated domains used for hijacking.
Core AI Visibility Features
1. AI Visibility Toolkit Overview
- Specialized suite for monitoring brand presence in AI-generated answers
- Includes reports on visibility, sentiment analysis, prompt tracking, and competitive analysis
- Pricing: $99/month standalone or included in Semrush One bundles ($199/month starting plan)
- Data sources: Powered by Semrush Prompt Database with daily updates for most reports and weekly updates for Brand Performance
- Regions covered: 220+ countries/territories globally
2. Visibility Overview Report
- Benchmarks brand's overall presence in AI search across LLMs (ChatGPT, Gemini, Google AI Mode) and Google's AI Overviews
- Shows brand mentions, citations, and topic coverage across platforms
- Identifies competitor activity and visibility gaps
- Provides AI Visibility Score that compares brand mentions against industry competitors
- Updated daily on a rolling basis
3. Prompt Tracking
- Monitors visibility for specific high-value prompts on platforms like Google AI Mode and ChatGPT
- Tracks presence day-by-day to measure optimization results
- Detects sudden drops in visibility requiring immediate attention
- Base limit: 25 prompts (increases with Semrush One subscriptions)
- Starter Plan: 50 prompts
- Pro+ Plan: 100 prompts
- Advanced Plan: 200 prompts
- Can add additional 50 prompts for $60/month
4. Brand Performance Reports
- Analyzes Share of Voice, brand sentiment, and key narratives driving reputation
- Generates strategic recommendations based on AI analysis
- Uses synthetic prompt testing across LLMs (ChatGPT, Gemini, Google AI Mode) to analyze brand mentions
- Generates branded and non-branded queries related to your business domain
- Data updated weekly
- Allows tracking of brand perception and how AI systems talk about your business
5. Competitor Research Report
- Directly compare AI visibility against up to four competitors simultaneously
- Side-by-side metrics for mentions, citations, and topic coverage
- Identifies where competitors get cited but your brand doesn't in AI search results
- Helps uncover visibility gaps and opportunities
6. Prompt Research Tool
- Explore Semrush's database of prompts across major AI platforms
- Search by keyword or topic to discover related prompts in your industry
- Shows which brands and domains currently dictate conversations around specific topics
- Includes topic-level volume, difficulty, and user intent metrics
- Think of it as keyword research specifically for AI search
7. AI Search Site Audit
- Technical audit focused on AI visibility issues
- Checks if site blocks AI crawlers: ChatGPT-User, OAI-SearchBot, Googlebot, Google-Extended, PerplexityBot, Claude-User, Claude-SearchBot. Ensuring your technical controls are secure is a key defensive measure against unauthorized agent interaction, as discussed in our guide on rethinking website security for WebMCP.
- Highlights technical barriers preventing content from appearing in AI-generated answers
- Part of Site Audit feature included with all free and paid plans
- Identifies blocked AI crawlers and common technical issues
8. Position Tracking for AI Prompts
- Monitors visibility across Google Search, AI Overviews, and AI platforms (ChatGPT, AI Mode)
- Tracks custom set of keywords and prompts in one unified dashboard
- Free plans: Google & AI Overviews tracking only
- Semrush One or AI Visibility Toolkit required for full AI platform tracking
- Updates daily for both SEO keywords and AI prompts
9. Domain Overview Report
- Unified snapshot of visibility across traditional search and AI platforms
- Available even on free Semrush plans (no subscription required)
- Shows high-level benchmarks for mentions, citations, and AI visibility score
- Combines classic SEO metrics (organic keywords, backlinks) with AI visibility data
10. Content Toolkit for AI Search Optimization
- Analyzes draft content against factors correlated with higher citation rates in AI-generated answers
- Provides specific recommendations to improve content structure, clarity, and entity signals
- Optimized for content that AI platforms retrieve and cite
- Available as standalone Content Toolkit subscription ($60/month)
- Bridges the gap between traditional SEO content and AI-optimized content
Semrush One Subscription Plans
All plans include combination of AI Visibility & SEO Toolkits:
- Starter Plan: $199/month
- Monitor up to 5 websites in SEO tools (Position Tracking, Site Audit)
- 50 prompts for Prompt Tracking
- 500 keywords (daily tracking)
- Pro+ Plan: $199/month
- Monitor up to 15 websites in SEO tools
- 100 prompts for Prompt Tracking
- 1,500 keywords (daily tracking)
- Advanced Plan: $199/month
- Monitor up to 40 websites in SEO tools
- 200 prompts for Prompt Tracking
- 5,000 keywords (daily tracking)
Enterprise Solution: Semrush One Enterprise AIO
- Custom platform for large organizations managing AI visibility at scale
- Offers unlimited prompt tracking
- Dedicated support and custom integrations
- Designed for large teams managing visibility across multiple markets, brands, or regions
Access and Limit Management
- Additional domains for Brand Performance: $99/month per domain
- Additional prompts: $60/month for 50 more prompts
- Multiple users in corporate accounts require separate AI Visibility Toolkit licenses ($99 each)
- Brand Performance reports automatically shared with team members who have AI Visibility Toolkit access
Data Sources and Accuracy
- Multiple methodologies ensure data accuracy:
- Direct API integrations where available
- Large-scale synthetic prompt testing
- Continuous monitoring and validation
- Weekly database updates
- No tool can guarantee 100% accuracy as AI platform responses vary based on numerous factors
- Semrush's multi-source approach provides the most comprehensive and reliable AI visibility data currently available in the market
Pricing Details for Add-Ons
- Additional domain for Brand Performance: $99/month per domain
- Additional 50 prompts to Prompt Tracking limit: $60/month
- Pricing aligns with existing annual subscription cycles when added mid-term
Sources
- Semrush Knowledge Base: "AI Visibility Toolkit" (https://www.semrush.com/kb/1493-ai-visibility-toolkit)
- Semrush Knowledge Base: "Semrush Features for AI Visibility" (https://www.semrush.com/kb/1626-ai-visibility-features)
- Semrush Homepage (https://www.semrush.com/)
