ProBackend
Hardware & Chip Strategy

Hardware & Chip Strategy

Articles about hardware architecture decisions, chip strategies, and technology transitions at tech companies

New analysis regularly
Updated June 2026
hardware chip strategyJun 19, 20264 min

20 Years of Intel Macs: How Paul Otellini Convinced Jobs and Why Apple Switched Again

A deep dive into the 20-year history of Intel-based Macs, Paul Otellini's pivotal role in convincing Steve Jobs to adopt Intel chips in 2005, and the strategic reasons behind Apple's return to custom silicon with Apple Silicon.