Advertising & Media
Ad formats, monetisation and the publishing business.
Beyond the Algorithm: Substack’s Measured Move Toward AI Transparency
A deep dive into Substack's new transparency initiative with Pangram, exploring how the platform is balancing AI detection with creator-led content creation.
Google Ads Adds Bulk GA4 Linking to End Multi-Account Setup Hell
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property, simplifying data integration and eliminating tedious individual setups.
From Data to Decisions: Why Measurement Frameworks Must Predate Your GA4 Setup
Explores the necessity of establishing a measurement framework before implementing GA4, emphasizing business-first goals, actionable metrics, and systemic integration.
Brand Sovereignty Isn’t Built With More Schema — Here Are the Four Knowledge Capabilities That Make AI Trust You
Why AI trusts your brand isn't about content volume or schema markup—it's about completeness, connectivity, answer readiness, and governance of organizational knowledge.
Apple Maps Bans Ads for Home Services, Crypto ATMs, and Bail Bonds: Who’s Eligible and How to Prepare
Apple Maps is restricting advertising to certain high-risk industries. Learn which service businesses are banned, why, and how compliant advertisers can prepare for the upcoming rollout.
Google’s New AI Disclosure Labels: What Advertisers Need to Know Now
Google is rolling out mandatory AI transparency labels for ad creative across Search, YouTube, and Discover. Here’s how the new requirements affect your campaigns, workflows, and creative production pipelines.
TechCrunch's Week in Review: How One Newsletter Became a Tech News Institution
TechCrunch's Week in Review newsletter distills a chaotic week of tech news into one weekly digest, offering subscribers a curated shortcut to what actually matters — and often revealing patterns the site’s daily coverage misses.
Beyond Search Terms: A Data-Driven Approach to PPC Profitability
In an era of shrinking search term visibility, advertisers must shift from keyword-centric optimization to behavior- and value-based strategies. This guide outlines how to leverage behavioral analytics, zero-click engagement, and offline data to maintain campaign performance.
Google's DMCA Crisis Leaves Publishers Trapped as Malicious Takedowns Remove Legitimate Content
Malicious actors are exploiting Google's DMCA takedown system to remove competitive content, and publishers are trapped in a legal framework that forces Google to honor even fraudulent claims.
AI Answers Are Killing Publishers—And With Them, the Open Web’s Quality Signal
New research shows AI search features like Google's AI Overviews are slashing publisher traffic by 40%, eliminating the visits, revenue, and quality signals that keep the open web alive—and traditional fixes like visitor royalties won't solve it.
The End of Institutional Dominance: Why Search Authority Is Shifting to the Individual
An examination of how AI search and evolving user habits are dismantling the 'evergreen content' strategy and shifting trust from big publishers to individual experts and creators.
Jason Bellini's Visual Shortcuts Through Wall Street Noise
Profile of Jason Bellini, a video reporter and senior producer at The Wall Street Journal known for his "The Short Answer" explainer series that uses data visualization tools to break down hot topics.