Advertising & Media
Ad formats, monetisation and the publishing business.
How Is AI Changing Digital Marketing? Mike Ryan on AI Max Pitfalls and Guardrails
Mike Ryan’s analysis of more than 600 Google Ads accounts puts AI Max’s incremental growth, CPA trade-offs, campaign overlap and advertiser reactions in perspective.
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Microsoft Goes All-In on AI-Driven Search With Global AI Max Rollout
Microsoft Advertising's AI Max is now live worldwide, bundling AI-powered targeting, creative generation, and landing page optimization into a single toggle. Here's what that means for advertisers who still care about control and transparency.
How Underground Services Create and Maintain Verified Accounts
A cautious look at underground account-verification services, their advertised techniques, and the risks those claims pose for security and compliance teams.
How Ad Auctions Can Become a Spyware Route: Security Lessons for 2026
Citizen Lab’s investigation into Discover-Tech shows how targeted advertising infrastructure can expose user signals and, in documented cases, deliver mercenary spyware. What the findings mean for security and oversight.
AI-Powered Digital Marketing for Performance & Growth: Your Keyword Research Toolkit
A no-nonsense comparison of Google Ads and Microsoft Advertising keyword planners, what their forecasts actually promise, and how Excel-based intelligence tools still earn their place in a modern PPC workflow.
AI-Powered Digital Marketing for Performance & Growth: Google Expands AI Brief and Search Ad Transparency
Google expands AI Brief into international markets and introduces unified reporting for AI Max search campaigns, giving advertisers deeper transparency into customer journeys.
Meta AI Empowers Advertisers With Automated Ad Analytics and Smart Optimizations
Meta AI expands ad intelligence capabilities with automated performance analysis, campaign optimizations, and reporting tools for advertisers.
Poe's New Creator Payouts: Subscriptions and Per-Message Fees
Research summary for article on Quora's Poe platform introducing creator monetization, paying bot creators for subscription referrals and per-message fees.
Microsoft Clarity AI Visibility, PMax Experiments, and Ad Preview Hub Updates
Microsoft Advertising's August 2025 newsletter rolls out Topic Insights for AI visibility reporting, Performance Max uplift and upgrade experiments, and Ad Preview Hub with PMax and Bing SERP previews — all designed to help advertisers measure and review AI-powered campaigns before launch.
Google Ads Enables Bulk GA4 Account Linking for Multi-Account Teams
Google Ads now supports bulk account linking to single GA4 properties, eliminating manual overhead for agencies and enterprise advertisers managing multi-account portfolios.
Streamlining Campaign Approvals: Microsoft’s Preview Hub Lands on Performance Max
Microsoft Advertising has introduced the Ad Preview Hub to Performance Max campaigns, allowing for easier, more secure creative previews and stakeholder sign-offs. This update helps account managers move away from screenshot-based approval workflows.
Drawing the Line: Inside YouTube's Monetization Crackdown on AI Slop
YouTube has updated its monetization policies to ban template-based AI channels, distressing shock formulas, and synthetic expert personas from the Partner Program.