Advertising & Media
Ad formats, monetisation and the publishing business.
Ankle-Height Monetization: How Elias Weiss Friedman Scaled The Dogist
Analyzing how photographer Elias Weiss Friedman built a multi-million-follower media property at sidewalk level, translating street photos into brand deals and product sales.
The AI Brand Audit: Fixing What ChatGPT Says About Your Locations
SEJ webinar recap covering how AI tools (ChatGPT, Google AI Overviews, Ask Maps) assemble descriptions of multi-location businesses from reviews, listings, and public web mentions. Features GatherUp's four-prompt emergency audit methodology and build/manage/defend rollout strategy for local SEO in the age of generative AI.
Your Brand Is Disappearing From AI Answers. Here's How to Fix It.
Semrush One's AI Visibility Toolkit gives marketers six specialized reports to track brand presence, sentiment, and competitor gaps in AI-generated answers. Here's how to use it.
When Marketing Morality Backfires: Anthropic's High-Stakes PR Gamble
An analysis of Anthropic's unsettling July 2026 ad campaign, industry backlash, and the calculated risk of safety-first brand positioning.
Navigating the Noise: A Closer Look at Digital Marketing Depot
An in-depth look at Digital Marketing Depot, the resource center by Third Door Media offering marketing strategies, tactics, and white papers. This article examines the platform's role in cutting through content noise and providing actionable, high-quality insights for marketing professionals.
Beyond the Algorithm: Substack’s Measured Move Toward AI Transparency
A deep dive into Substack's new transparency initiative with Pangram, exploring how the platform is balancing AI detection with creator-led content creation.
Google Ads Adds Bulk GA4 Linking to End Multi-Account Setup Hell
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property, simplifying data integration and eliminating tedious individual setups.
From Data to Decisions: Why Measurement Frameworks Must Predate Your GA4 Setup
Explores the necessity of establishing a measurement framework before implementing GA4, emphasizing business-first goals, actionable metrics, and systemic integration.
Brand Sovereignty Isn’t Built With More Schema — Here Are the Four Knowledge Capabilities That Make AI Trust You
Why AI trusts your brand isn't about content volume or schema markup—it's about completeness, connectivity, answer readiness, and governance of organizational knowledge.
Apple Maps Bans Ads for Home Services, Crypto ATMs, and Bail Bonds: Who’s Eligible and How to Prepare
Apple Maps is restricting advertising to certain high-risk industries. Learn which service businesses are banned, why, and how compliant advertisers can prepare for the upcoming rollout.
Google Refreshes AI Max for Search Reporting Docs With New Optimization Playbook and DSA Transition Timeline
Google has published updated documentation for AI Max for Search campaigns, introducing fresh performance reporting guidance and optimization best practices. The update also outlines a key timeline for Dynamic Search Ads advertisers preparing to transition.
Google’s New AI Disclosure Labels: What Advertisers Need to Know Now
Google is rolling out mandatory AI transparency labels for ad creative across Search, YouTube, and Discover. Here’s how the new requirements affect your campaigns, workflows, and creative production pipelines.