Search & SEO
Search engines, ranking, indexing and discoverability.
2023 Schema Markup Shift: Clicks Lost, Rich Result Expansion Gains Ground
How 2023 brought significant changes to rich results: Google deprecated FAQ and HowTo rich results, causing click losses, while simultaneously introducing a record six new rich result types — the most ever in a single year. Schema markup's value now extends beyond rich results to serving as a data layer for AI-powered search engines.
SEO Fundamentals: Increasing Organic Visibility Without the Hype
A clear, grounded explanation of what search engine optimization really means, the three core components that drive visibility, and practical tactics that work without shortcuts or hype.
Off-Page SEO Explored: Definitions, Myths, and Actionable Strategies for Online Success
Comprehensive overview of off-page SEO covering definitions (narrow vs expansive), Google's stance on links and authority, the importance of citations, three link-building strategies Google condones, the reality of guest posting, and promotion-focused alternatives for online success.
Beyond the Map Pack: What AI Actually Reads When Recommending Local Businesses
AI assistants now use the same business details that feed map packs to answer local queries. Learn how consistent listings, strategic reviews, and multi-platform reputation drive AI visibility.
Google Ads New Customer Acquisition Reporting Changes Everything
Google's new dedicated reporting for new customer acquisition lets advertisers see first-time buyer costs without altering their existing bidding strategies—a game-changer for Performance Max and Demand Gen campaigns.
The Discoverability Trap: Why Publishers Can't Search Their Way to Growth Anymore
Discoverability has shifted from search-centric to multi-platform. Learn the three phases—passive, active, and owned—that separate winning publishers from those left behind.
What Is SEO? GSC AI Overviews Metrics That Mask Traffic Declines
Google Search Console's AI Overview data shows zero-click impressions, ranks every AIO link at position one, and distorts average position — masking real traffic declines for SEO teams.
Google's John Mueller: Fix Conflicting Product Availability Metadata, Don't Test Which Source Wins
John Mueller explains that when sites serve conflicting metadata about product availability (or other attributes), the correct approach is to fix the conflict rather than test which source Google will prioritize. There is no publicly defined order of precedence for metadata reconciliation.
Entity Authority SEO: What Is SEO? Search Engine Optimization Guide for 2026
Evidence-based research on the six signals that decide if AI assistants name your brand, including fieldwork from a former Google Ads leader who scaled billions in ad spend. Includes audit methodology, 90-day sprint framework, and citation tracking tools.
How Your Existing Search Terms, Ads, Landing Pages, and Product Feeds Can Strengthen AI Search Visibility
Practical strategies for leveraging existing SEO, PPC, landing pages, and product feeds to strengthen visibility across AI search platforms like Google's AI Mode and Gemini.
Accessibility Testing as an SEO Diagnostic: A Practical Workflow
Learn how accessibility testing reveals hidden SEO problems through semantic HTML, WCAG compliance, and practical workflows that improve both user experience and search rankings.
What Is SEO? Search Engine Optimization Guide for 2026
A comprehensive guide to what SEO means in 2026 as AI-powered search transforms the SERP. Learn how Google's Search Generative Experience (SGE) is reshaping organic visibility, PPC strategy, and what marketers need to do to stay visible in the age of AI Overviews.