Advertising & Media
Ad formats, monetisation and the publishing business.
TechCrunch's Week in Review: How One Newsletter Became a Tech News Institution
TechCrunch's Week in Review newsletter distills a chaotic week of tech news into one weekly digest, offering subscribers a curated shortcut to what actually matters — and often revealing patterns the site’s daily coverage misses.
Google's DMCA Crisis Leaves Publishers Trapped as Malicious Takedowns Remove Legitimate Content
Malicious actors are exploiting Google's DMCA takedown system to remove competitive content, and publishers are trapped in a legal framework that forces Google to honor even fraudulent claims.
AI Answers Are Killing Publishers—And With Them, the Open Web’s Quality Signal
New research shows AI search features like Google's AI Overviews are slashing publisher traffic by 40%, eliminating the visits, revenue, and quality signals that keep the open web alive—and traditional fixes like visitor royalties won't solve it.
The End of Institutional Dominance: Why Search Authority Is Shifting to the Individual
An examination of how AI search and evolving user habits are dismantling the 'evergreen content' strategy and shifting trust from big publishers to individual experts and creators.
A Dark Turn? Anthropic's Recent Ad Campaign Faces Criticism For Its Unsettling Tone
Anthropic's latest ad, 'There’s hope in hard questions,' has drawn significant criticism for its stark, doomer-ist imagery, raising questions about the company's branding strategy as the 'ethical foil' to its industry rivals.
Multi-Channel Marketing Isn’t Broken—It’s Just Misaligned
Stop measuring every channel like it’s last-click. Build a strategy where YouTube builds awareness, search captures intent, and AI does the heavy lifting—without replacing your judgment.
Google’s AI Overviews Aren’t Killing Bounce Clicks—They’re Killing Your Readers
An updated randomized field experiment by Agarwal and Sen finds no measurable difference in bounce rates, time on site, or return-to-search behavior between clicks with and without AI Overviews—directly contradicting Google's claim that the summaries primarily eliminate low-value visits.
Beyond Links: A Simple Digital PR Strategy for Modern Brand Growth
A technical yield perspective on how targeted offline association PR generates entity links and Navboost signals that outperform traditional backlink tactics in AI SEO.
Selling AI as a People Replacement Is a Brand Liability. Here's Why.
Marketing AI as a human replacement triggers fear, erodes trust, and creates long-term credibility gaps. Here's what the data says—and how to pivot to augmentation.
Google Ads rolls out Things to Do & Events as part of its Travel campaign beta
Google Ads extends its Search campaigns for Travel beta to attractions, tours, and event tickets — a new specialized campaign type for verticals that share booking dynamics with traditional travel.
The Product Is the Ad: Inside AI's Brand Partnership Revolution
Google Cloud's VP of Marketing Sarah Kennedy explains how AI is collapsing the line between product and advertising, turning brand partnerships into dynamic, personalized experiences powered by cloud infrastructure.
Improve Microsoft Advertising Performance: Stronger AI Signals, Measurement, Creative & Structure
Learn how to level up your Microsoft Advertising performance with smarter AI signals, clean campaign structures, rich creative, and complete measurement—so automation actually works for you.