Advertising & Media
Ad formats, monetisation and the publishing business.
A Dark Turn? Anthropic's Recent Ad Campaign Faces Criticism For Its Unsettling Tone
Anthropic's latest ad, 'There’s hope in hard questions,' has drawn significant criticism for its stark, doomer-ist imagery, raising questions about the company's branding strategy as the 'ethical foil' to its industry rivals.
Multi-Channel Marketing Isn’t Broken—It’s Just Misaligned
Stop measuring every channel like it’s last-click. Build a strategy where YouTube builds awareness, search captures intent, and AI does the heavy lifting—without replacing your judgment.
Google’s AI Overviews Aren’t Killing Bounce Clicks—They’re Killing Your Readers
An updated randomized field experiment by Agarwal and Sen finds no measurable difference in bounce rates, time on site, or return-to-search behavior between clicks with and without AI Overviews—directly contradicting Google's claim that the summaries primarily eliminate low-value visits.
Beyond Links: A Simple Digital PR Strategy for Modern Brand Growth
A technical yield perspective on how targeted offline association PR generates entity links and Navboost signals that outperform traditional backlink tactics in AI SEO.
Selling AI as a People Replacement Is a Brand Liability. Here's Why.
Marketing AI as a human replacement triggers fear, erodes trust, and creates long-term credibility gaps. Here's what the data says—and how to pivot to augmentation.
Google Ads rolls out Things to Do & Events as part of its Travel campaign beta
Google Ads extends its Search campaigns for Travel beta to attractions, tours, and event tickets — a new specialized campaign type for verticals that share booking dynamics with traditional travel.
The Product Is the Ad: Inside AI's Brand Partnership Revolution
Google Cloud's VP of Marketing Sarah Kennedy explains how AI is collapsing the line between product and advertising, turning brand partnerships into dynamic, personalized experiences powered by cloud infrastructure.
Improve Microsoft Advertising Performance: Stronger AI Signals, Measurement, Creative & Structure
Learn how to level up your Microsoft Advertising performance with smarter AI signals, clean campaign structures, rich creative, and complete measurement—so automation actually works for you.
Google Refines Canonicalization Documentation with Clearer Processing Timelines
Google’s latest update to Search Central clarifies the timing of canonicalization fixes, confirming they can take up to two weeks to process.
Search Campaign Structure: Foundations for Effective PPC Planning and Execution
A comprehensive guide to structuring search campaigns for optimal performance, including best practices for ad group organization, keyword grouping, and alignment with business goals.
Google's Sneaky New AI Summaries in Search Ads Change Everything
Google is experimenting with AI-generated summaries within sponsored search results, potentially reshaping how users interact with paid ads and how advertisers' messaging is presented in search.
Bart Ziegler's Tenure as Wall Street Journal Senior Publishing Editor
Profile of Bart Ziegler, former senior publishing editor at The Wall Street Journal who managed coverage of politics, government, health, science and other nonbusiness sections.