Advertising & Media
Ad formats, monetisation and the publishing business.
LLMs Hallucinate Web Domains for Legitimate Brands, Enabling Phantom Squatting Attacks
A detailed analysis of how large language models generate plausible but non-existent brand web domains that attackers register for phishing, credential harvesting, and supply chain compromise — a stealthy, AI-driven attack vector.
From Florida to the Frontlines: The Journalism Journey of WSJ Scholar-Reporter Dov Lieber
An in-depth biography tracing Dov Lieber's professional trajectory from local news editor to a leading Wall Street Journal Middle East correspondent.
When A$AP Rocky Bought Burberry's Most Iconic Piece — And Why It Matters for Luxury Reinvention
How A$AP Rocky's spontaneous Burberry scarf purchase revealed a critical brand strategy lesson for luxury houses trying to reinvent themselves.
We Finally Learned What Bad Press Looks Like in the Age of AI Ads
Analysis of consumer backlash against AI-generated advertising, examining the psychological, ethical, and economic dimensions of public distrust in synthetic ad content and its implications for brand trust and regulatory policy.
When A$AP Rocky bought Burberry's most iconic piece — and why it mattered more than a million-dollar campaign
How A$AP Rocky's spontaneous in-store Burberry scarf purchase became a defining moment for Burberry Forward, revealing that the most valuable brand moments can’t be bought—only recognized.
Listening to the Operator: Doosan Bobcat's Brand Transformation Under Laura Ness Owens
An analysis of Doosan Bobcat's industrial marketing shift led by Laura Ness Owens, focusing on customer-centric storytelling, organizational changes, and humanizing a legacy brand.
Charting the Rise of Anvee Bhutani from Oxford Student Leadership to WSJ Newsrooms
An exploration of Anvee Bhutani's journalism path, spanning her historic Oxford student union role, global reporting projects, and current position as a Wall Street Journal news associate.
The A$AP Rocky Moment: How Authenticity Is Fueling Burberry's Turnaround
Discover how the A$AP Rocky Burberry scarf moment transformed Burberry's brand luxury strategy. Learn the leadership lessons on authenticity and heritage from CEO Joshua Schulman.