Advertising & Media
Ad formats, monetisation and the publishing business.
When A$AP Rocky bought Burberry's most iconic piece — and why it mattered more than a million-dollar campaign
How A$AP Rocky's spontaneous in-store Burberry scarf purchase became a defining moment for Burberry Forward, revealing that the most valuable brand moments can’t be bought—only recognized.
Listening to the Operator: Doosan Bobcat's Brand Transformation Under Laura Ness Owens
An analysis of Doosan Bobcat's industrial marketing shift led by Laura Ness Owens, focusing on customer-centric storytelling, organizational changes, and humanizing a legacy brand.
Charting the Rise of Anvee Bhutani from Oxford Student Leadership to WSJ Newsrooms
An exploration of Anvee Bhutani's journalism path, spanning her historic Oxford student union role, global reporting projects, and current position as a Wall Street Journal news associate.
The A$AP Rocky Moment: How Authenticity Is Fueling Burberry's Turnaround
Discover how the A$AP Rocky Burberry scarf moment transformed Burberry's brand luxury strategy. Learn the leadership lessons on authenticity and heritage from CEO Joshua Schulman.