PublishLens Article Library
Explore source-grounded articles across engineering, applied AI, science, business, and policy, with practical context and clear topic desks for every reader.
AI Powered Digital Marketing for Performance & Growth: Why PR Outranks Keywords in AI Search
Comprehensive guide on why public relations and brand reputation are now the core drivers of AI search visibility, covering GEO, entity authority, and brand search volume.
AI-Powered Digital Marketing for Performance & Growth: SEO in 2026
Keyword-level analysis is table stakes. The competitive edge in AI-powered digital marketing for performance and growth now comes from context density — understanding how generative engines evaluate the full linguistic landscape around a query.
The CFO Value-Creation Gap Is Real — and Most Finance Leaders Don't See It
EY's 2026 survey of CFOs exposes where the ambition-to-action pipeline breaks down: measurement, transformation capacity, AI deployment, and talent. Five specific shifts close the gap.
Mapping the Mind: The AI Impact on Human Psychology and Externalized Cognition
How AI and everyday tools shape cognitive offloading, memory, metacognition, and what people think they know.
Former Air Force Personnel Handed Prison Terms for Multi-Year Business Email Compromise Scams
Research and verification of former US Air Force members sentenced to prison over business email compromise (BEC) attacks, along with broader cybercrime enforcement context.
Decoding How Brain Circuits Control Behavior: Human Organoids Are Rewiring Mouse Brains
Stanford researchers grew human cortical organoids inside mice born without most of their own cerebral cortex. The grafts wired into host circuits, drove motor behavior, and opened new paths for modeling neurological disease.
Reddit Isn't the AI Citation Goldmine GEO Influencers Keep Promising
Ten Speed's data says brand-controllable pages drive 88% of AI citations and Reddit plus YouTube barely crack 5%. Here's what that actually means for your GEO budget.
AI-Powered Digital Marketing for Performance & Growth: Mastering Negative Keywords in Google Ads
A comprehensive guide on leveraging negative keywords to eliminate wasted ad spend, refine paid search targeting, and drive performance in modern PPC campaigns.
Stop Optimizing Revenue, Start Optimizing Margin: What Google's Product Value Optimization Beta Actually Unlocks
Google Ads is testing Product Value Optimization, a beta that lets retailers nudge automated bidding toward the products that actually pay the bills. Here's how the value adjustments work, where you set them, and why this quietly hands finance a seat at the bidding table.
NeedyMantis and the Rising Wave of AI Cybersecurity Threats From Nation-State Operators
Microsoft's disclosure of NeedyMantis reveals how China-linked actor Storm-3069 uses a modular post-compromise framework to maintain long-term access in telecom, university, and medical networks — and what defenders should do about it.
Link Building in AI-Powered Digital Marketing: The Case Studies Behind What Actually Works
The effective link building strategies I covered in my original guide, plus the case studies and repurposing examples that didn't fit but deserve to see daylight.
AI Impact on Human Psychology Runs Through an Ancient Mirror Effect
New research from the University of Illinois shows that people judge others primarily by reflecting on their own behavior, not by observing social norms. This finding complicates how we think about competitive dynamics — and what happens when AI systems model or amplify them.